This Privacy Policy for Silverleaf Cake Company explains how we protect your privacy and handle your personal data with care, transparency, and respect.

This Privacy Policy outlines how Silverleaf Cake Company acts as the data controller, what information we collect, how we use it, and your rights under applicable data protection laws, including the UK GDPR.

1. Who we are – Privacy Policy Silverleaf Cake Company

Silverleaf Cake Company is the data controller responsible for your personal data.

Contact details:
Silverleaf Cake Company
Northampton,
England
Phone: 07798811312
Email: info@silverleafcakecompany.co.uk
Website: https://silverleafcakecompany.co.uk

2. What personal data we collect

We only collect the information necessary to provide our services.

Information you provide directly

 

• • Names (e.g. couple’s names)

• • Contact details (email, phone number)

• • Wedding details (date, venue)

• • Design preferences and inspiration

• • Images you choose to share

• • Voice notes and messages

• • Dietary requirements and religious considerations (where relevant)

This information is provided voluntarily by you.

If you contact us, we may also keep a record of that correspondence.

Information collected automatically

When you use our website, certain data may be collected automatically via third-party tools such as Google Analytics and services provided by Meta.

This may include:

 

• • IP address

• • Device type and browser

• • Pages visited and time spent on the site

• • General location data

This data is used to understand and improve website performance and user experience.

3. How we use your data

Your information is used to:

 

• • Respond to enquiries

• • Communicate through the process

• • Design and deliver your cake

• • Manage bookings and orders

• • Process payments

• • Maintain business records for legal and tax purposes

• • Improve our services and client experience

We do not sell or trade your personal data.

4. Legal basis for processing

We process your personal data under the following lawful bases:

 

• • Contractual necessity (to provide our services)

• • Legitimate interest (to run and improve our business)

• • Consent (where required, such as cookies or marketing)

5. How long we keep your data

We retain personal data only as long as necessary:

 

• • Order and client records: 6 years (for legal and tax purposes)

• • General enquiries: up to 24 months

• • Website-related data: in line with cookie and analytics policies

After this period, data is securely deleted or anonymised.

6. Communication

We may communicate with you via:

 

• • Email

• • Telephone

• • WhatsApp (optional – see below)

You can request to change your preferred communication method at any time.

7. WhatsApp Communication Policy

WhatsApp is used as an optional and informal communication tool to support the design and planning process.

How it is used
If you choose to communicate via WhatsApp, it may be used to:

 

• • Discuss design ideas

• • Share inspiration images

• • Confirm event details (such as names, date, and venue)

• • Provide updates relating to your order

What data may be shared
You may choose to share:

 

• • Names

• • Event details

• • Images (including inspiration or personal photos)

• • Voice messages

This information is used solely for the purpose of delivering your cake.

Financial information
Bank details may be shared by Silverleaf Cake Company when required for payment.
Clients are never asked to send sensitive financial information via WhatsApp.

Storage and retention
WhatsApp messages are retained for up to 6 years in line with business record-keeping requirements and may be securely backed up.

Third-party provider
WhatsApp is operated by Meta Platforms. By using WhatsApp, you acknowledge that your data may be processed by this provider, potentially outside the UK.

Sharing of information
In limited cases, non-identifiable inspiration images may be shared with other professional cake designers for creative input. Personal identifying information is not shared.

Your choice
Use of WhatsApp is entirely optional. You may request communication via email or telephone at any time.

By engaging with us via WhatsApp, you consent to this use.

8. Payments

We primarily accept payments via Bank Transfer

Occasionally, we may use secure third-party providers such as Stripe or card readers

We do not store or have access to your full card details. All card payments are processed securely by third-party providers.

These providers process your data in accordance with their own privacy policies.

9. Sharing your data

We only share your data where necessary.

This may include:

Service providers

 

• • Payment processors (e.g. Stripe and card reader providers)

• • Cloud storage (e.g. Google Drive for backups)

• • Website analytics providers (e.g. Google Analytics)

• • Social media platforms (e.g. Meta)

Creative collaboration

We may occasionally share inspiration images with other cake designers for professional input.

Important

 

• • We do not sell your data

• • We only share what is necessary

• • Where possible, information is limited to what is relevant

All third parties are required to respect the security of your personal data.

10. Cookies and website data

Our website uses cookies and similar technologies to improve your experience.

Cookies may be used to:

 

• • Understand how visitors use our website

• • Analyse traffic and performance

• • Support marketing and advertising activity

We use tools such as:

 

• • Google Analytics

• • Meta tracking technologies

You will be asked to consent to cookies via a banner when you first visit our website.

You can also control or delete cookies through your browser settings

11. Social media

Our website may include links or integrations with platforms such as Instagram and Facebook.

These platforms are operated by third parties and have their own privacy policies. We do not control how they process your data.

12. Images and portfolio use

We may use images of completed cakes for our portfolio, website, and marketing.

Images you share with us may be used:

 

• • For design development

• • For internal creative reference

• • Occasionally for marketing, unless you request otherwise

Where couples provide professional wedding images, these may also be used unless you ask us not to.

13. Your rights

Under UK GDPR, you have the right to:

 

• • Access your personal data

• • Request correction of inaccurate data

• • Request deletion of your data

• • Restrict or object to processing

• • Request transfer of your data

To exercise any of these rights, please contact us at:
info@silverleafcakecompany.co.uk

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

14. Data security

We take appropriate technical and organisational measures to protect your personal data.

However please note, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

16. Changes to this Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes in legal requirements or how we operate.

The latest version will always be available on our website.